YarDubai

For B2B marketing teams in tech companies

Websites that turn visitors into leads.

I lead the strategy, design and development, then stay on to improve how buyers find you and what the website brings in.

  • Webflow Certified Partner since 2023
  • 54 projects shipped since 2021
  • Three years leading EU and US builds at Noco

Press / to ask a question. Escape brings you back here.

Book your free 30-minute call

I give your marketing team a website that brings in enquiries, and I stay on to keep it doing that.

Since 2021 I've shipped 54 projects for B2B teams in AI, fintech, crypto and recruitment, most of them in Webflow.

Sites built for

Track record

  • 54projects shipped since 2021
  • 5.00rating on Contra across 4 hires
  • 2023Webflow Certified Partner since
  • 3 yearsleading Webflow builds at Noco, Amsterdam
Agency standards

You get the standards of an agency team from one person. From 2023 to 2026 I led Webflow development at Noco in Amsterdam, on builds for EU and US brands.

Marketing first

I ran a company website from the marketing side first, at a legal tech company in Barcelona. I know what it costs sales when the site still describes last year's product.

Consulted by Webflow

I'm a member of Webflow's Advisory Council of Experts. Every credential, with its source

Your product moved on, your website didn't, and the enquiries go somewhere else.

Pages go stale, forms send to nobody, and buyers who ask ChatGPT for a shortlist find a company that looks smaller than yours. These come up on almost every site I look at.

The site doesn't show what you sell now

The product moved on and the site didn't. Visitors can't tell what you offer today, so they leave within seconds, and sales explains the offer from scratch on every call.

Enquiries get lost after the form

The form sends to an inbox nobody owns, or it stops sending and nobody notices for a week. A buyer who asked for a call waits days for a reply, and by then they have booked a call with someone else.

You can't tell what the website brings in

GA4 shows visits and bounce rates. It can't show which pages lead to enquiries sales accepts, or where people give up. So each redesign starts from opinion, and you can't show leadership what the last one returned.

When buyers ask ChatGPT, you're missing or described wrong

Buyers ask ChatGPT, Perplexity and Google for a shortlist before they visit anyone. The answer cites someone else's page or describes you from an old profile, and the shortlist gets made before sales knows there was a deal.

Nobody but you is looking after the site

You run campaigns and launches, and the website sits on top of them. A one-line change becomes an agency ticket or a wait for a developer's sprint, so campaigns launch late or point at the old page.

If that sounds like your site, here is the work I've done on the same problems.

Featured work

See all the work

Four of the 54 projects, each next to the problem it solved: sites that capture leads, get found in search and AI, and stay editable by the team.

The Redeploy website

Solves 02 · Enquiries get lost after the form

Redeploy · Cloud and AI services · 2026

A lead tool that tells the right person

A self-assessment built into their Webflow site as a native code component, for lead generation, with every submission sent to the website editor.

The Hashwallet website

Solves 04 · When buyers ask ChatGPT, you're missing or described wrong

Hashwallet · Crypto · 2025

Readable by search engines and AI tools

Semantic HTML and structured data across the product marketing site, so the content is in the page a crawler fetches.

The PastaHR website

Solves 04 · When buyers ask ChatGPT, you're missing or described wrong

PastaHR · Recruitment · 2025

Pages search engines can find one by one

The content structure rebuilt so every job and location has its own indexable page, in English and German.

The Rise Works website

Solves 05 · Nobody but you is looking after the site

Rise Works · Crypto and fintech · 2024

A site the marketing team runs

A marketing site built for handover to a non-technical team, with documented components so new pages don't need a developer.

I lead the strategy, design and build, then stay on each month so the site keeps bringing in enquiries.

01

Audit and strategy

Know which fix to make first.

  • Page review
  • Baseline
  • Roadmap
02

Design and development

Current pages with a clear route to an enquiry.

  • Page design
  • Speed
  • Mobile
  • Components
03

SEO and AI search

Easier to find in Google and in AI answers.

  • Buyer questions
  • Technical fixes
  • Internal links
04

Lead capture and handoff

Every enquiry reaches a named owner in sales.

  • Form to CRM
  • Lead owner
  • Failure alerts
05

Measurement and a monthly report

See what the site brings in each month.

  • Accepted enquiries
  • Monthly report
  • Baseline
06

Monthly strategy and delivery

A site that stays current for buyers, search engines and AI tools.

  • Weekly review
  • Work plan
  • One priority at a time
All six parts of the work

From the first call to a website that reports what it brings in

1

Book a 30-minute call

Bring the site and what you need it to do. I'll tell you what I would look at first, and whether I'm the right fit.

2

Six weeks to set it up

We agree what matters most and record where you start. By week six the priority pages, fixes and tracking are live.

3

A website your sales team gets enquiries from

Buyers find you and understand what you sell, every enquiry reaches the right person, and each month you can see what the site brought in.

Book your free 30-minute call Step 1 takes 30 minutes. You leave knowing what I'd fix first.
How the setup works, week by week

Want to know what your website should fix first?

Bring your site and the one thing you need it to do better. I'll tell you what I'd fix first and what the setup would cost. If I'm not the right fit, I'll say so on the call.

Book your free 30-minute call
  • Webflow Certified Partner since 2023
  • 54 projects shipped since 2021
  • Rated 5.00 on Contra across 4 hires
Pick a time today. Replies within 12 hours, Dubai time.

Questions

Still have questions? Book a call and I'll go through your site with you.

Book your free 30-minute call
What does it cost?
The six-week setup starts at $10,000. It covers the review and baseline, the priority pages and search fixes, the form handoff to sales, and tracking. Monthly work after that is quoted in the same proposal, based on how much we agree to take on. You get both figures in writing after the first call, before anything starts. Read this answer on its own page
What if the work isn't paying off?
You'll see it early, in numbers. The baseline is recorded in weeks 1 and 2, and each monthly report shows search visits, enquiries and accepted leads against it. We work on one priority at a time, so when a change doesn't move the numbers we know which one it was and pick the next priority together. The baseline is rechecked at months 3 and 6. See how the work is measured
How long before something changes on the site?
Weeks 1 and 2 are the review and baseline. The first priority pages and fixes go live between weeks 3 and 6. How early depends on access to your site and tools, and on how quickly your team approves changes. Read this answer on its own page
Can you guarantee rankings or mentions in ChatGPT?
Nobody can promise a ranking or a mention, and I'd be wary of anyone who does. So I measure instead. I fix what stops search engines and AI tools from reading your site, write pages for the questions your buyers ask, and report what changes. Search visits and enquiries are measured numbers. AI mentions are reported separately, from a dated sample of answers, so you can see the trend. Read this answer on its own page
Do you work with companies like ours?
If you're a B2B tech company and your marketing team owns the website, yes. Since 2021 I've shipped 54 projects for AI, fintech, crypto, recruitment and services companies in Europe, the US and the UAE, including Redeploy, PastaHR, Rise Works and Hashwallet. It works best when a marketing lead agrees the priorities and someone in sales follows up on enquiries. If it isn't a fit, I'll say so on the first call. See the work
Our team already builds pages with AI. Why bring you in?
Keep using it. I'll set the site up so your team can make changes with AI without breaking anything. The harder part is deciding what the site needs, checking changes before they go live and knowing what each change brought in. That's the part I own. I use the same tools, so you keep the speed and have one person accountable for the result. Read this answer on its own page
Do you work with our existing website?
Yes. Most engagements start from the site you already have, because it usually holds content and search history worth keeping. Most of my work is in Webflow. I take other platforms case by case, after I've looked at the site. Read this answer on its own page
What do you need from our team?
Access to the site, analytics and the form or CRM setup. A marketing lead who agrees the priorities and approves claims before anything is published. And someone in sales who owns the enquiries the site sends. Paid ads and replacing your CRM stay outside the scope. Read this answer on its own page
What happens after I book a call?
We spend 30 minutes on your site and the one thing you need it to do better. I'll tell you what I'd fix first and whether I'm the right fit. If we go ahead, you get one written proposal with the setup price and the monthly figure. The six weeks start once it's agreed and I have access to your site, analytics and forms. See the setup week by week