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What do you offer?
ServicesWhat's included
One ongoing engagement for B2B marketing teams in tech companies. I lead the website's strategy, design and development, then keep improving how buyers find it and what it brings in. The work has six parts.
Know which fix to make first
For a team that needs the website to bring in more relevant enquiries and can't tell which improvement to make first. I review the main pages, search visibility, enquiry flow and the data you already have, with marketing and sales. We agree the business objective and record a baseline. I rank the work by how much it serves that objective, the evidence behind it, the effort and what it depends on, and I own the roadmap.
Current pages with a clear route to an enquiry
For a site that's out of date in its content, design or usability, where visitors leave quickly and enquiries don't come. I improve the agreed pages' design, structure, speed and mobile experience, with clearer routes to an enquiry. I coordinate design, copy and development, test every change and maintain the components and editing rules your team works with. You approve claims and anything that gets published.
Easier to find in Google and in AI answers
For a site that's hard to find in Google or in AI answers, or a brand that gets mentioned while the site itself isn't cited. I find the searches and questions your buyers use, fix what stops search tools from reading the site, improve page structure and internal links, and fill the content gaps we agree on. Search visits are tracked separately from mentions in a recorded sample of AI answers.
Every enquiry reaches a named owner in sales
For forms that don't fit how your sales team works. I connect one primary form to your existing sales system, with a named lead owner and an approved reply to the person who enquired, and test it end to end. Failure alerts, and who responds to them, are written down. Your sales team owns qualification and follow-up. Wider automation is scoped separately if you want it.
See what the site brings in each month
For a team that can't see what brings visitors in, how they move through the site or where they drop off, beyond what GA4 shows. We agree what counts as an enquiry sales accepts. Each month I report search visits, website enquiries and successful handoffs against the baseline, including the share of visitors who enquire. Response time and sales status are added where your records allow. Sampled AI mentions stay separate from measured numbers, and gaps in the data are stated.
A site that stays current for buyers, search engines and AI tools
A website has to stay current for buyers, search engines and AI tools to keep using it. We meet weekly on strategy and share a monthly work plan, with one priority improvement in progress at a time, chosen from the evidence and your marketing priorities. I coordinate the specialists, review what they deliver and report progress. AI tools help with production, and I review everything they produce.
Outside the scope
Paid ads and replacing your sales system. SEO and AI search share the delivery time we agree with the rest of the work, and rankings and AI citations aren't guaranteed by anyone, including me.