What have you published?

Recordings and writing, mostly about the same problem from different angles: how a site is structured, and what that structure costs you later. The videos go step by step. The written pieces go deeper on one decision at a time.

Writing · AI search

Do AI crawlers run JavaScript?

Not one answer, three. OpenAI, Anthropic and Perplexity fetch raw HTML. Google and Apple render. Which one you are talking to changes the whole fix list.

9 min read

Does llms.txt do anything?

28% of sites publish one. 97% of those files were never fetched. Google says no AI system uses it. This site ships one anyway, and here is the honest reason.

6 min read

How do I get my business mentioned by ChatGPT?

Allow OAI-SearchBot in robots.txt and put the answer in the HTML. Those are the two levers OpenAI documents. Everything else being sold is inference.

4 min read

Why doesn't ChatGPT know my brand?

Usually one of five causes, and they have different fixes. The first question is whether it looked and found nothing, or never looked at all.

4 min read

How do I check whether AI mentions my brand?

Start with your own server logs. They are free, first party, and they already record every visit from every AI crawler by name.

4 min read

How do I show up in AI search and AI Overviews?

For Google, its own documentation says there is nothing special to do. Be indexed, be snippet eligible, rank. For ChatGPT and Perplexity the levers are different.

4 min read

How do I know if the LLMs trust my service?

You cannot know directly. No vendor publishes trust or ranking factors for AI answers. What you can do is observe what they say about you, and test it.

3 min read

How do you choose an AEO builder in Dubai?

Dubai has no shortage of agencies selling AEO. Four questions that separate the ones who can show their working from the ones repeating a claim, and where an independent specialist fits.

5 min read
Published work · youtube.com/@yaroshidi Watch on YouTube