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How is AEO different from SEO?
AnswerSEO optimises for a ranked list of links. AEO optimises for being the source a model quotes when it answers directly.
The mechanics differ because most AI crawlers fetch raw HTML, with no evidence any of them execute JavaScript. Anything rendered client-side may never reach them regardless of how well it ranks in Google, so a site can hold position one and still be absent from the answer.
What that changes in practice is where the work goes. It moves to how a site is understood by machines: structured data that states plainly what each page is, semantic markup a parser can follow without guessing, and a CMS modelled so every meaningful entity gets its own indexable URL, including the ones that usually sit inside a filter or a tab.
Auditing for it means comparing what Google renders against what AI crawlers see, and treating the gap between the two as the fix list.
A site a machine can read is a site a person can find.