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What do you need from our team?
AnswerAccess to the site and its tools, a marketing lead who decides, and someone in sales who owns the enquiries.
Access means the website platform, analytics, and the form or CRM setup the enquiries pass through. The six-week setup moves at the speed of that access, so it comes first.
The marketing lead agrees the objective and the priorities with me, and approves claims and anything that's published. In practice that's the weekly strategy review and a few approvals in between.
Sales names who owns website enquiries, and agrees what counts as an enquiry they accept. Qualification and follow-up stay with your sales team. Paid ads and replacing your CRM stay outside the scope.