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What happens after launch?
AnswerA support window is included. Beyond that, retainers cover ongoing build work and AI workflow support, from $3,500 a month.
The common shape is a site that keeps growing (new templates, new locales, new collections) where the structural decisions need to stay consistent with the ones made during the build.
The alternative is that a site is handed over and then slowly diverges from the architecture that made it work: pages added outside the CMS, entities that never get their own URL, markup that stops expressing what the page is. That's usually what turns a good build into a rebuild two years later.
Every project ships with a documented component library and a training session so your team can run the site. The support window covers revisions after launch, and the retainer covers new build work beyond it.