Webflow has lowered the barrier to professional-grade web design, and its growing library of clonable templates takes that convenience to another level. Instead of beginning every site from a blank canvas, you can start with a fully built structure, swap in your own content, and launch in a fraction of the time. This guide explains exactly how.
A clonable is a Webflow project that the original creator has marked as copy-ready. When you click Clone in the Made in Webflow showcase or the official template marketplace, Webflow duplicates that project into your dashboard. You now own a private copy that you can edit, republish, or even sell to a client.
Made in Webflow showcase: A community gallery featuring thousands of free and paid projects. Use the search bar and tags such as “portfolio,” “SaaS,” or “CMS” to narrow results.
Template marketplace: Curated by Webflow staff, these designs meet higher technical standards and include premium support. They are often paid, but many sellers also release a free clonable lite version.
Design blogs & creator portfolios: Many experts publish exclusive clones on their personal sites. Subscribe to their newsletters to stay informed.
Speed – Skip the early wireframing stage and go straight to refinement.
Consistency – Layouts are built with best-practice classes, clean semantics, and responsive breakpoints.
Learning – Reverse-engineer how advanced interactions were made by exploring the Navigator and Styles panels.
Budget friendly – Free options exist for almost every niche, cutting costs for personal or low-margin projects.
Responsiveness – Resize the browser or use Chrome DevTools to confirm that sections adapt from mobile to desktop.
Class naming – Check whether classes follow a logical system like BEM or Client-First, which makes future edits simpler.
CMS usage – Look at the Collections panel to see if dynamic content is set up logically.
Licensing – Although most clones are free for commercial use, confirm the creator’s notes for restrictions.
1. Sign in to your Webflow dashboard.
2. Click the Clone button. The project appears in your workspace within seconds.
3. Rename it so you can locate it later.
4. Replace global styles: update typefaces in the Body tag and define a colour palette in Variables.
5. Swap content: use the Navigator panel to locate hero sections, paragraphs, and images. Double-click to edit.
6. Update SEO settings: open Page settings to set a unique title, meta description, and Open Graph image.
7. Publish to a staging domain to confirm everything displays correctly.
Change layout grids – Use CSS Grid or Flexbox to rearrange sections without breaking responsiveness.
Edit interactions – Open the Interactions panel to tweak triggers or durations. Start small, such as adjusting a fade-in delay.
Swap images – Compress new images to under 300 KB for faster load times. Use WebP where possible.
Add CMS fields – If your blog needs an author bio, create a Rich Text field and bind it in the Collection list.
• Portfolio one-pagers
• SaaS landing pages with signup flow
• E-commerce product galleries
• Blog & publication frameworks
• Component libraries for cards, nav bars, and sliders
• App dashboards with dynamic charts
Limit DOM size – Remove unused sections or layers to keep the DOM under 1,500 nodes.
Lazy-load images – Webflow sets this by default on new images; verify the setting in Asset details.
Use descriptive alt text – Screen readers rely on accurate alt descriptions for images.
Check contrast ratio – Aim for at least 4.5:1 for body text against the background.
Memberstack • Finsweet Attributes • GSAP • Zapier or Make
Choose the marketplace when you need dedicated support, long-term updates, or niche features such as multi-language or complex e-commerce flows.
Respect creator credit, do not resell without permission, and remove any trademarked assets.
Variable fonts, CSS blend modes, and Lenis smooth scrolling make a clone feel uniquely yours.
Audit panel, form validations, real-device checks, analytics, and asset minification.
A free clone plus four hours of tweaks landed Maya a full-time role and a reusable personal brand site.
Can I sell a free clone? No – building client sites is allowed; reselling templates is not.
Does cloning overwrite projects? No – each clone is a standalone project.
Are paid templates refundable? Yes – within 30 days if they have critical issues.
By starting with a quality clonable and following the steps above, you can launch polished, performant Webflow sites in record time. Happy cloning!
